Excellence
Who We Are
Jadeed Communications Limited is a full-service strategic communications consultancy established in 2014. With a footprint spanning four dynamic regions — the Middle East, North Africa, Eastern Africa, and South Asia— Jadeed brings together traditional media expertise and cutting-edge digital strategy to help organisations communicate with clarity, credibility, and sustained impact.
We serve a distinguished roster of clients, from global corporations and United Nations agencies to governments and development institutions, delivering tailored communications solutions that resonate across cultures, languages, and contexts. Our team draws on decades of combined experience across journalism, public affairs, digital strategy, and stakeholder engagement.
We understand that in today's fast-moving information environment, the organisations that communicate with the greatest clarity, consistency, and credibility are the ones that succeed. That is why our clients — from UN agencies to leading multinationals — choose Jadeed as their trusted communications partner.
Our Mission & Values
The purpose and principles that guide every engagement, every message, and every relationship we build.
Our Mission
To be the most trusted strategic communications partner in Africa and the Middle East — amplifying voices that matter, building bridges across cultures, and turning complex ideas into compelling stories that move people to action.
Our Vision
A world where organisations across Africa and the Middle East communicate with clarity, confidence, and cultural intelligence — shaping narratives that drive real-world change and sustainable development across every region we serve.
Our Approach
We blend deep regional knowledge with global professional standards, seamlessly integrating traditional media expertise and digital innovation into cohesive, culturally attuned strategies that deliver measurable, lasting impact for every client.
Our Core Values
The four principles that are non-negotiable in everything we do — for every client, in every region.
Integrity
We communicate with honesty and transparency, building trust with every client and every audience.
Impact
We measure success by the real-world change our communications create — not just reach, but meaningful results.
Innovation
We blend time-tested media craft with emerging digital tools to stay ahead of a fast-changing landscape.
Inclusion
We craft messages that are culturally sensitive, inclusive, and relevant across diverse communities.
Why Choose Jadeed?
In a crowded market, we stand apart — combining deep regional roots with global standards, and traditional media know-how with digital expertise.
Over a Decade of Proven Experience
More than ten years navigating complex, multi-stakeholder communications environments across Africa and the Middle East — with a track record that speaks for itself.
Deep Regional Knowledge
Four strategic geographies — Middle East, North Africa, East Africa, Southern Africa — each with dedicated on-the-ground expertise and established media relationships.
Integrated Traditional & Digital Communications
We seamlessly blend time-tested media craft with cutting-edge digital strategy into one cohesive, powerful communications approach for the modern landscape.
Trusted by Leading Organisations
Our client portfolio spans UN agencies, national governments, global corporates, and major development institutions — trust built through consistent results.
Culturally Attuned, Globally Connected
Messaging that is locally relevant and culturally sensitive, delivered to global professional standards that inspire confidence at every level of engagement.
Our Commitment
Every organisation we work with receives the full benefit of our regional expertise, our professional networks, and our unwavering commitment to communications excellence. We don't just deliver campaigns — we build lasting partnerships grounded in trust, results, and mutual respect.
Our Leadership
Experienced professionals with deep roots in journalism, public affairs, and digital communications across Africa and the Middle East.
Director, Strategy
Over 15 years leading communications strategy for governments, international organisations, and Fortune 500 clients across the MENA region.
Head, Digital Practice
A digital communications veteran with expertise in social media strategy, content production, and audience engagement across East and North Africa.
Head, Public Affairs
Former journalist and policy adviser with extensive experience engaging governments, regulators, and civil society organisations across Africa.
Head, Development Comms
Specialist in communications for the international development sector, with a portfolio spanning UN agencies, multilateral institutions, and global foundations.